The passenger experience is also improved with full functionality while in motion thanks to a camera-based eye-tracking visual shield that dims the screen and makes it less distracting to the driver. Noticeably, the screen in the new E-Class is bigger and more smartphone-like utilizing tiles and icons. “It’s a glimpse of what we’re going to offer,” Ola Källenius, the Mercedes-Benz CEO, said of the E-Class at the operating system reveal. The new MBUX design serves as a precursor of what’s to come with MB.OS in 2025 and beyond. The E-Class interface is all about media, relaxation, productivity and information with sounds, visuals, haptic feedback on the seats and wheel and even smells involved. A front-facing camera sits atop the screen. The Superscreen houses native apps like navigation along with popular third-party programs like Zoom. “We control the IP and the digital marketplace in our vehicle,” Magnus Östberg, Mercedes-Benz’s chief software officer, explained at the Northern California event. Mercedes will create an app marketplace for third-party and Android-based apps, alongside native Mercedes apps. The Mercedes-Benz Operating System, known as MB.OS, will power driver information, entertainment, charging, communication, advanced driving and, helpfully, navigation with Google brought in as a mapping partner. But Mercedes execs did reveal a system wide change to the software that’ll be built into all future Mercedes vehicles.
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